Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic – and a wee bit scary. Arlington Strategy has been in business […]
Category: Strategy
Social Media Management System Comparison
How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be social media savvy but also judicious with your time. Social media managers […]
Values Based Advertising in A Politically Charged Era
Right – Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the ’70s and didn’t live through the post-Vietnam era or ’60s civil rights movements.) And while this reality may not mean anything in the day to day doing […]
A Case for Cause Marketing
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]
Don’t Have An Invisible Mission
Your mission is clear to YOU, but is it clear to the WORLD? In Millie’s Marvelous Hat (Satoshi Kitamura), the main character Millie is a young girl who imagines herself in many different hats throughout the story. A colorful peacock hat? Beautiful! A fountain hat at the park? Devine. Millie walks her way through this […]
An Attitude of Gratitude is Good Business
“Thank you!” It’s obvious, saying thanks to your customers/clients/patients. Or is it? Are you sure you are thanking those who support your business? In a retail setting, say a store or a restaurant, it’s common to hear a verbal “thanks for dining with us” or “thanks, please come again” from a cashier. But if you […]
Where’s Your ‘Golden Ticket’ Marketing Campaign?
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
5 Signs You Need Help With Marketing
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring, setting up, selling. If you are a business in progress, you are probably still […]
The Catch-22 of Budgeting For Effective Marketing
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much you should spend varies […]
What’s Your Strategy?
strat·e·gy ˈstradəjē/ noun: strategy; plural noun: strategies a plan of action or policy designed to achieve a major or overall aim. “time to develop a coherent economic strategy” synonyms: master plan, grand design, game plan, pan (or action), action plan, policy, program; More If you don’t have a strategy, you are almost certainly missing opportunities, […]