Marketing Academy for Entrepreneurs

We get it, small businesses and lean nonprofits don’t always have the budget for ongoing, outsourced marketing support, or expert consulting engagements. We can help bridge the gap between current capacity and skills by providing critical staff training, on a range of topics including:

Marketing 101:  Brand Ownership

This workshop is 1-part brand empowerment and 1-part ambassador training. Arlington Strategy works with you to identify the current role of staff in selling your brand, and then we devise a customized training that gives your employees the skills and authority they need to be help sell your business. This workshop is ideal for small business and nonprofit organizations with lean staffing or new employees.

2-hours

$650*

Recommended workshop attendees: Your Entire Staff*

*Pricing for up to 20 attendees.

Please contact us to schedule your training.

Beyond Social Media: Why Strategy Matters

Are you doing social media, but unsure of your results? Do you find your employees spending hours posting online but your followers are not increasing? Do you dabble with social media but uncertain why it matters? This in-depth social media workshop will give you the skills to take control of your social media strategy. Participants will be guided through a process live, and you will finish the workshop with an action plan for your business.

3-hours

$975*

Recommended workshop attendees: Executives, Marketing Staff, Customer Service Rep, Development Staff, Sales Staff

*Pricing for up to 20 attendees.

Please contact us to schedule your training.

Networking 101

Whether you are a solopreneur or manage a large team of staff, networking is a critical step in growing your brand, growing your organization and increasing sales. This dynamic workshop takes participants through developing their own customized networking plan. We will address common networking issues such as how to decide where to network, how to work a room of strangers, and how much to network.

1-hour

$275*

Recommended workshop attendees: Your entire staff*

*Pricing for up to 20 attendees.

Please contact us to schedule your training.

Networking 201: Perfecting Your Pitch

Do you find yourself attending event after event, and you stumble through your introduction? Are people not really getting it is that you do? Make the most of your networking with this 1-hour power workshop on perfecting your pitch. Don’t have a pitch? You will by the end! Participants will learn how to develop a pitch, will practice it, and receive feedback.

1-hour

$275*

Recommended workshop attendees: Your entire staff*

*Pricing for up to 20 attendees.

Please contact us to schedule your training.

Marketing for the Greater Good: Locally

Cause marketing is win-win-win: business gain exposure, nonprofits gain dollars or volunteers or advocates, and the community prospers. Cause Marketing is not only for huge brands with deep pockets, or global nonprofits with teams of staff to manage partnerships. This workshop will teach participants why and how to start using cause marketing. Whether you run a nonprofit organization or a business, you can easily create an effective and robust cause marketing program.

2-hours

$650*

Recommended workshop attendees: Executives, Marketing Staff, Customer Service Rep, Development Staff, Sales Staff

*Pricing for up to 20 attendees.

Please contact us to schedule your training.

Combine workshops and save 10%.

Looking for additional training not noted above? We can customize training that fits your needs. Contact us for more information.