How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be social media savvy but also judicious with your time. Social media managers […]
Our latest issue of the Arlington Strategy #newsletter is both reflective and celebratory. Our team is lucky to work with a variety of clients who provide tremendous inspiration to us, professionally, creatively, personally. Entrepreneurs are risk takers, leaders who inspire confidence and hard work. Nonprofits are changing our community, changing minds, and inspiring understanding and […]
My family and I recently returned from a trip of a lifetime, spending two weeks traveling to five cities in India. The first stop was in Delhi, the capital city and home to significant history. Delhi is also home to 21 million people. To understand the scale, New York City has a population of less […]
Right – Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the ’70s and didn’t live through the post-Vietnam era or ’60s civil rights movements.) And while this reality may not mean anything in the day to day doing […]
This month’s issue of the Arlington Strategy #newsletter is full of exciting internal and client news. In summary: The entire team at Arlington Strategy is so excited with the launch of our new website! We are thrilled to officially welcome a new #team member, Cheri Moran, in the role of Marketing Assistant. We are bursting […]
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]
Your mission is clear to YOU, but is it clear to the WORLD? In Millie’s Marvelous Hat (Satoshi Kitamura), the main character Millie is a young girl who imagines herself in many different hats throughout the story. A colorful peacock hat? Beautiful! A fountain hat at the park? Devine. Millie walks her way through this […]
“Thank you!” It’s obvious, saying thanks to your customers/clients/patients. Or is it? Are you sure you are thanking those who support your business? In a retail setting, say a store or a restaurant, it’s common to hear a verbal “thanks for dining with us” or “thanks, please come again” from a cashier. But if you […]
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring, setting up, selling. If you are a business in progress, you are probably still […]