Today we are talking with Gavin Hammar, the founder of StoryPrompt, and former CEO and founder of Sendible, which was acquired in 2021. Gavin builds and grows self-funded Software as a Service (SaaS) businesses and knows the importance of investing in a brand at the start of the journey. Tune in to hear Gavin talk […]
Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group. An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms. […]
Today we are talking with Navare Carter, a passionate brand therapist, multi-award-winning designer, and founder of Intuitive. With over a decade of design experience and knowledge in brand strategizing, Navare has a proven track record of delivering extraordinary brand identities and websites for brands and companies alike, giving them a competitive advantage. Tune in to […]
Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award. Evelyn started her website and design company as a graphic designer in 1996 so she could work from home […]
Google Ads is one of the most effective ways to reach prospective customers and grow your business. Think about it. What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right? “Just Google it” has become a common phrase in most homes…and workplaces. Even at Arlington Strategy, we turn to […]
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home office. In either case, podcasts are alive […]
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast! Yes, we faced some challenges along the way, but we also learned how to pick […]
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]
Whether you are looking to hire a marketing agency in Arlington, VA, or keep it in-house, there are pros and cons to both and many variables to consider. The benefits of hiring a marketing agency versus an internal marketing team are: 1. An outside agency brings in an entire team of experts with a broader range […]
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The holidays. People tend to be more generous with their time and money and more likely to support […]