You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand...
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you...
If you are not from around DC, you might view the curly W as the logo for Walgreens. However, if you live in the DC metro area, you will immediately recognize the Curly W as the symbol of the brand of the Washington Nationals. The 2019 World Series champions that is!...
Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients...
Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we'd spent weeks planning. Now that it's over, we are pretty proud of ourselves. Our new...
Right - Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the '70s and didn't live through the post-Vietnam era or '60s civil rights movements.) And while this...
When Nick Freshman started talking to me about launching a new business in the restaurant industry, I was immediately interested in helping. New entrepreneurs and developing a brand make me swoon, and, here at @ArlStrategy we love food, so, this was the PERFECT...