Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we'd spent weeks planning. Now that it's over, we are pretty proud of ourselves. Our new...
Right - Left. Trump. Twitter. Should advertisers take sides? It certainly feels like we are in the most polarized cultural atmosphere of my life (disclaimer: born in the '70s and didn't live through the post-Vietnam era or '60s civil rights movements.) And while this...
When Nick Freshman started talking to me about launching a new business in the restaurant industry, I was immediately interested in helping. New entrepreneurs and developing a brand make me swoon, and, here at @ArlStrategy we love food, so, this was the PERFECT...
What happens when a mom who is school-based psychologist has a visionary education idea? An entrepreneur is born! Supporting Mission Driven Entrepreneurship Dr. Karyn Ewart didn’t start The Sycamore School because she sat long and hard trying to conceive the next big...
"Thank you!" It's obvious, saying thanks to your customers/clients/patients. Or is it? Are you sure you are thanking those who support your business? In a retail setting, say a store or a restaurant, it's common to hear a verbal "thanks for dining with us" or "thanks,...
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring,...
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much...
strat·e·gy ˈstradəjē/ noun: strategy; plural noun: strategies a plan of action or policy designed to achieve a major or overall aim. "time to develop a coherent economic strategy" synonyms: master plan, grand design, game plan, pan (or action), action plan, policy,...
Turning the mirror… internal rebranding (or walking the talk!) We help our clients refine and define their brand all the time but, when we decided to update Arlington Strategy’s website and associated collateral, we realized how daunting the exercise can be for the...