Turning the mirror… internal rebranding (or walking the talk!) We help our clients refine and define their brand all the time but, when we decided to update Arlington Strategy’s website and associated collateral, we realized how daunting the exercise can be for the...
What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration. The 'what' is mostly about messaging, and the messaging is mostly about the brand's value proposition. Know Your Value Proposition...
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded goods can be an...