Podcast

Podcast: Play in new window | Download (Duration: 33:22 — 30.5MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?

On today’s episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transform market potential—and why the right combination of letters might be the most valuable asset your business isn’t fully leveraging.

Podcast: Play in new window | Download (Duration: 35:57 — 32.9MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.

Podcast: Play in new window | Download (Duration: 33:42 — 30.9MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

Podcast: Play in new window | Download (Duration: 30:15 — 27.7MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a “nice-to-have” rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it’s much more than just catchy slogans or viral trends—it’s about building trust, aligning values, and playing the long game.

Podcast: Play in new window | Download (Duration: 13:55 — 31.9MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.

Podcast: Play in new window | Download (Duration: 46:03 — 42.2MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.

Podcast: Play in new window | Download (Duration: 32:47 — 75.0MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.

Podcast: Play in new window | Download (Duration: 44:24 — 40.6MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?

Podcast: Play in new window | Download (Duration: 20:46 — 47.5MB) | Embed

Subscribe: Apple Podcasts | JioSaavn | Podchaser | RSS

As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing.  In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.