COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]
Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and consistency […]
Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event. From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business consultants working with a wide range of businesses, we have […]
It is exciting to see businesses continue to open their doors as we enter Phase 3 here in Northern Virginia. This is a key reopening phase that is shaping our new normal. As small businesses consultants in Arlington VA, we work closely with our clients to ensure their physical space and digital space is optimized […]
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary fixes? One day we will shift from the Reopening Phase […]
Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as your best self […]
Meet Jennifer! Founder and CEO of Arlington Strategy What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal Government – in legislative affairs for the Department of Labor. From there, I helped to […]
Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients will buy what you are selling. Why […]
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring, setting up, selling. If you are a business in progress, you are probably still […]