Good customer service quote

Customer Service As Marketing

Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product or service you are selling. Is it easy and fun to shop in your store? Are there […]

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Growing a Business is Scary

Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic, symbolic – and a wee bit scary. Arlington Strategy has been in business […]

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Table of books and happy kids

A Case for Cause Marketing

Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]

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