“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first time our small, but mighty team of liberal thinkers, social activists, […]
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current clients who come to us to […]
When COVID broke and quarantine began, our Communication’s Assistant, Megan was at an advantage since she had previously worked as a freelancer and was used to working at home. She already had the necessary tactics in place: pick a designated place to work, don’t play TV or Netflix in the background, and make sure to […]
Senior Marketing Consultant (Part-Time) Arlington Strategy seeks a smart, motivated, and experienced marketing professional to join our growing team. The Senior Marketing Consultant will work with a diverse portfolio of clients and participate in proposal development and agency marketing strategy. The position will begin as a 20 hour/week position with the opportunity for growth. […]
The ads are running non-stop and the signage is up – Black Friday is just a few days away! While the day after Thanksgiving used to mark the start of the holiday season, or at least the start of the holiday shopping season, more and more “black Friday” sales are starting before Thanksgiving Traditionally, Black […]
Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too. What is “live tweeting”? verb: gerund or present participle: live-tweeting definition: post comments about (an event) on the social media application Twitter while the event is taking place.” Source: Oxford Dictionaries. “Definition of […]
Giving back, do it for more than just good karma! The companies that immediately come to mind when I think of giving are Toms, Warby Parker and Kohl’s. Their generous “buy one, give one” programs and annual donations to worthy causes are well known and admirable. But how do you give back if, instead of a billion dollar business, you barely […]