The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
In the early days of social media, you could get away with posting without any real plan or strategy. However, in 2025, a social media strategy is essential for businesses aiming to leverage their social media accounts to expand their brand and generate leads.
Do you have an IT department in your business helping to support your digital marketing? Most of our clients do not. Most of our clients outsource their technology (hardware and software) management to a third-party IT management company or have an occasional contractor help them set up solutions or solve problems.
Nearly every brand uses digital marketing passively and proactively. What do you think of when you hear ‘digital marketing’? The term digital marketing encompasses a large number of tactics, all of which are deployed digitally. Website Paid...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking....
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is...
Hampton Roads, Virginia Office Opening We are thrilled to announce the opening of our new office in Virginia’s Hampton Roads region! As part of our continued growth and commitment to serving our clients, this expansion allows us to better connect...
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If...
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media...
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all...