The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways...
Whether you're currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon as possible. This latest platform version offers a more comprehensive approach to tracking user behavior across...
Sometimes called "corporate social responsibility" in larger organizations, cause marketing is intentionally giving back and engaging with the communities where a business or its employees are based. Cause marketing is not only for the big...
Now that you know how to get started with email marketing campaigns and what it takes to have an email marketing content strategy, it’s time to take it a step further by applying advanced email marketing tactics. Why You Need To Implement Advanced...
In marketing, the phrase ‘content is king’ is commonplace. What this means for email marketing is that it isn’t enough to just send any old email to your audience, you have to be thoughtful with your content strategy. In the first post of this...
Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has often meant that nonprofits operate with lean margins, spending little on activities that are not directly...
Email marketing is an important tactic to consider incorporating into your marketing strategy. Don’t worry if you don’t know where to start, that’s where this blog post comes in! Key terms in email marketing: Audience: a group of contacts;...
Season 2 of The M Word was focused on brand — what it means, why it matters, the highs and lows of managing it, and so on. We asked guests, “what does the word brand mean to you?” and did deeper dives into their own experiences creating,...
“Write a blog post on our rebranding,” my team said. “Reflect on the past ten years,” they added. And so I did. Running a business is a lot like raising children, in so far as the days are long but the years are short. Maybe anything that takes so...