The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
What is Google My Business? Google My Business (GMB) is a free digital billboard that allows users to find you via Google search. Google My Business will enable people searching for a particular product or service to find you and connect with you....
We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going! Are you falling behind and feeling discouraged? Don’t worry;...
You may be asking yourself, “Does email marketing still work?” Absolutely, yes! Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for...
You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created. But now...
An Instagram Reel is a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 - 30 second videos that play on a loop which can be used for a variety of...
If you are like us at #TeamStrategy, you have been anxiously following the vaccine rollout across the country and have been wondering when will your loved ones be eligible. When will you be eligible? We’ve also been watching with an eye towards the...
Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it's important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post...
“What should we post for Black History Month?” That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This...
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and...