The Challenge

The Solution

As part of our marketing strategy, we developed an organic social media strategy specifically for the podcast, which included creating branded graphic templates tailored to each platform. Working with AUSA’s social media team, we deliver two podcast posts a week to ensure the podcast’s visibility on AUSA’s social media channels.

We also manage paid promotion of their podcast, including placement of audio and static ads on streaming platforms, banner ads on news media sites, Meta advertising, and Google Display ads.

Additionally, our team collaborates with their podcast production team on a bi-weekly basis to create promotional materials for each episode release, including graphics, videos, and a media kit tailored for each guest.

As needed, we provided strategic recommendations on additional promotional opportunities for the podcast, including an in-person activation at AUSA’s Annual Meeting, a 3-day event that draws 41K attendees each October.

Finally, our team supports their podcast advertisers, providing co-branded graphics and a post-engagement report to show their ROI.