We are #TeamStrategy

Jennifer Mulchandani

Jennifer Mulchandani

Founder & CEO

Jennifer is a nonprofit champion and small business and community advocate. She is a veteran in advancing agendas, motivating stakeholders, raising funds and driving sales with high-impact strategic marketing and communications. Jennifer’s holistic approach includes understanding every client’s mission and value proposition along with its leaders’ motivations. Clients benefit from Jennifer’s goal oriented style and big picture vision.


Jennifer’s experience has spanned multiple industries and sectors, including government, nonprofit education and advocacy, retail, service and CPG, providing knowledge and perspective across a breadth of business challenges. Jennifer holds a Master’s degree in Public Policy from the State University of New York at Albany (Rockefeller College of Public Affairs.) She is a member of Leadership Arlington (class of 2015), active in the Arlington Chamber of Commerce, and she is a past-President and on the Board of Directors for Bridges to Independence. Jennifer lives and works in Arlington, VA with her husband, three boys, and a dog.

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Heather Myklegard

Director of Marketing & Communications

Heather brings over 15 years of business development, digital marketing, and campaign strategy and execution to the Arlington Strategy team. She learned early on that creativity and data analysis were an unlikely—and extremely powerful—duo in this digital environment, and she uses both to her clients’ advantage when crafting results-driven campaigns. Heather’s experience is rooted in nonprofits, and health and wellness, and small business marketing. Heather lives in Arlington with her husband and three boys. She loves to travel, read, and visit the ocean as often as possible.

Jen Bakos

Jennifer Bakos

Marketing Strategist

Jen has more than 20 years developing and executing marketing materials and strategies for professional services companies, small businesses, and nonprofits – with an emphasis on communications strategy, brand messaging, writing, and editing. She works with clients to help them figure out what they want to say, what they should say (and why!), and how to make that look and sound great. Jen lives in Arlington with her husband, two kids, dog, and, begrudgingly, a leopard gecko.

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Dasha Hermosilla

Marketing Manager

Dasha is a marketing professional with extensive experience working with education focused clients and special event promotion. She has spent many years as a volunteer social media manager for a variety of organizations including Moms Demand Action and Moms on the Run. Prior to her career in marketing, Dasha was a Certified Public Accountant and did financial reporting for SEC companies. Dasha is an avid runner and the volunteer chapter leader of a local running organization. Dasha lives in Arlington with her husband and three children.


Kayla Fagan

Marketing Manager

Kayla has several years of experience in social media content writing, graphic design, and marketing management. She manages client social media and supports campaign development. As a military spouse, her marketing experience is heavily rooted in non-profit military marketing. Prior to joining the Arlington Strategy team, she was the Marketing Director at her last duty station. Kayla earned her Bachelor’s Degree in Communication – Public Relations from Virginia Tech. She lives in Springfield, VA with her husband and two young children. In her free time, Kayla enjoys photography, reading and traveling.

Jheanel Walters

Marketing & Advertising Specialist

Jheanel’s experience includes executing marketing strategies for small businesses, higher education and nonprofits and specializes in social media management, digital advertising, content marketing strategy and public relations. She holds a B.A. in Journalism & Creative Writing, as well as a Master’s in Integrated Marketing Communication, and has written articles for publications such as the New York Daily News. When Jheanel isn’t working, you can find her reading, traveling or trying new things and new foods.

Ashley White

Ashley White

UI, Web, & Graphic Designer / Developer

Ashley possesses a wide range of skills that allows her to knock any creative challenge out of the park. For over 12 years she’s worked on projects ranging from business card design to full-scale identity design and branding for large companies. She can also create websites of any breadth, from sweet and simple to complicated member management and ecommerce sites. Ashley earned her Bachelor’s of Fine Art from Rhode Island School of Design. Before joining Arlington Strategy, Ashley worked as a web designer for Martha Stewart Omnimedia and for a Webby Award winning web solutions firm. She lives with her husband and 2 sons in Gaithersburg, MD.

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Nina-Sophia Pacheco

Office Coordinator

Nina is a creative professional with a flair for client service and operations management. She graduated with her professional musical theatre performance accreditation from the American Musical and Dramatic Academy in New York and serves as a vocalist with the Air National Guard Band of the South. Nina’s efforts have been recognized by the Arlington Chamber of Commerce awarding her the Hospitality Superstar Award in 2017. In addition to her work with the Arlington Strategy team, Nina owns and creates music under her small independent music label.  She loves to get out and explore nature and to spend time with her husband, two cats and family.

Elliot Mersch

Elliot Mersch

Google Ads Strategist

Sima Nasr

Sima Nasr

Graphic Designer

Brian Loebig

Brian Loebig

SEO Expert