We are #TeamStrategy

Jennifer Mulchandani

Jennifer Mulchandani

Founder & CEO

Jennifer is a nonprofit champion and small business and community advocate. She is a veteran in advancing agendas, motivating stakeholders, raising funds and driving sales with high-impact strategic marketing and communications. Jennifer’s holistic approach includes understanding every client’s mission and value proposition along with its leaders’ motivations. Clients benefit from Jennifer’s goal oriented style and big picture vision.

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Jennifer’s experience has spanned multiple industries and sectors, including government, nonprofit education and advocacy, retail, service and CPG, providing knowledge and perspective across a breadth of business challenges. Jennifer holds a Master’s degree in Public Policy from the State University of New York at Albany (Rockefeller College of Public Affairs.) She is a member of Leadership Arlington (class of 2015), active in the Arlington Chamber of Commerce, and she is a past-President and on the Board of Directors for Bridges to Independence. Jennifer lives and works in Arlington, VA with her husband, three boys, and a dog.

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Kayla Fagan

Senior Marketing Manager

Kayla has several years of experience in social media content writing, graphic design, and marketing management. She manages client social media and supports campaign development. As a military spouse, her marketing experience is heavily rooted in non-profit military marketing. Prior to joining the Arlington Strategy team, she was the Marketing Director at her last duty station. Kayla earned her Bachelor’s Degree in Communication – Public Relations from Virginia Tech. She lives in Springfield, VA with her husband and two young children. In her free time, Kayla enjoys photography, reading and traveling.

Jheanel Walters

Marketing Manager

Jheanel’s experience includes executing marketing strategies for small businesses, higher education and nonprofits and specializes in social media management, digital advertising, content marketing strategy and public relations. She holds a B.A. in Journalism & Creative Writing, as well as a Master’s in Integrated Marketing Communication, and has written articles for publications such as the New York Daily News. When Jheanel isn’t working, you can find her reading, traveling or trying new things and new foods.

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Dasha Hermosilla

Marketing Manager

Before Dasha joined Arlington Strategy in 2018, she spent many years running social media for a variety of organizations including Moms Demand Action and Moms Run This Town. In her prior work life, she was a Certified Public Accountant and did financial reporting for SEC companies where she developed an acute attention to detail that serves our clients well. Dasha holds a degree in Economics from Washington and Lee University. In her current role, Dasha oversees email marketing, monthly metrics reporting and supports our advertising strategy.

Jen Bakos

Jennifer Bakos

Senior Strategist

After studying English and marketing at the College of William & Mary, Jen has spent her 20+-year-career developing and executing marketing materials and strategies for a range of client types. Her specific experience includes the creation, execution, and measurement of strategic marketing campaigns; brand advocacy and message development; and design and management of internal and external communications. Jen works with her teams to help them figure out what they want to say, what they should say, and why. She is passionate about the look-and-feel of everything that speaks for who you are: catchy and clear messaging, well-written–and well-edited–communications, visually-compelling designs, and a strong foundation of strategy for all of it. She’s also passionate about good books, the Chicago Cubs, the Outer Banks of North Carolina, and tacos. She lives with her husband, kiddos, dog, and–to her chagrin–Mango the gecko.

Ashley White

Ashley White

UI, Web, & Graphic Designer / Developer

Ashley possesses a wide range of skills that allows her to knock any creative challenge out of the park. For over 12 years she’s worked on projects ranging from business card design to full-scale identity design and branding for large companies. She can also create websites of any breadth, from sweet and simple to complicated member management and eCommerce sites. Ashley earned her Bachelor’s of Fine Art from Rhode Island School of Design. Before joining Arlington Strategy, Ashley worked as a web designer for Martha Stewart Omnimedia and for a Webby Award-winning web solutions firm. She lives with her husband and 2 sons in Gaithersburg, MD.

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Nina-Sophia Pacheco

Office Coordinator

Nina is a creative professional with a flair for client service and operations management. She graduated with her professional musical theatre performance accreditation from the American Musical and Dramatic Academy in New York and serves as a vocalist with the Air National Guard Band of the South. Nina’s efforts have been recognized by the Arlington Chamber of Commerce awarding her the Hospitality Superstar Award in 2017. In addition to her work with the Arlington Strategy team, Nina owns and creates music under her small independent music label.  She loves to get out and explore nature and to spend time with her husband, two cats and family.

Elliot Mersch

Elliot Mersch

Google Ads Strategist

Sima Nasr

Sima Nasr

Graphic Designer

Brian Loebig

Brian Loebig

SEO Expert