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When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business: where our guests came from, where they’re going, why they give a sh*t—and why you should, too. It’s about f*ck-ups and falling down, brick walls and glass ceilings. It’s about panicking and pivoting and the pursuit of what’s personal. In short: It’s about what matters.

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