The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out our thoughts on digital marketing, social media marketing, Taylor Swift, and more!
One thing I’ve learned from both marathon training and my experience working at Arlington Strategy, is that having a marketing strategy and running plan makes all the difference. Planning for a Race (or a Marketing Campaign) When I’m preparing for...
As a business owner who has seen a few things in my 13+ years running a local marketing agency, here are my top tips for weathering an ever-changing economic landscape. Budget friendly marketing tips 1. SEO SEO is not dead! Right now, people are...
What is a Franchise? If you're exploring franchise marketing services in Falls Church, VA or Arlington, VA, it's crucial to understand the franchise business model. Simply put, a franchise is a licensing arrangement where independent operators...
In the early days of social media, you could get away with posting without any real plan or strategy. However, in 2025, a social media strategy is essential for businesses aiming to leverage their social media accounts to expand their brand and generate leads.
Do you have an IT department in your business helping to support your digital marketing? Most of our clients do not. Most of our clients outsource their technology (hardware and software) management to a third-party IT management company or have an occasional contractor help them set up solutions or solve problems.
Nearly every brand uses digital marketing passively and proactively. What do you think of when you hear ‘digital marketing’? The term digital marketing encompasses a large number of tactics, all of which are deployed digitally. Website Paid...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking....
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is...
Hampton Roads, Virginia Office Opening We are thrilled to announce the opening of our new office in Virginia’s Hampton Roads region! As part of our continued growth and commitment to serving our clients, this expansion allows us to better connect...