The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
Nearly every brand uses digital marketing passively and proactively. What do you think of when you hear ‘digital marketing’? The term digital marketing encompasses a large number of tactics, all of which are deployed digitally. Website Paid...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking....
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is...
Hampton Roads, Virginia Office Opening We are thrilled to announce the opening of our new office in Virginia’s Hampton Roads region! As part of our continued growth and commitment to serving our clients, this expansion allows us to better connect...
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If...
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media...
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all...
Are you unsure who has access to your secure business accounts? Do you find yourself getting locked out of your accounts, more times than necessary? Many clients realize that they have not been taking the necessary steps to protect and secure...
If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways...