The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out our thoughts on digital marketing, social media marketing, Taylor Swift, and more!
Small business marketing can be overwhelming for local brands in the DMV, with a seemingly unending list of paid and organic opportunities to build your brand awareness and nurture your audience. In the DMV alone, there are at least 25 local ‘best...
Your graphics are final, the campaign is scheduled in Google Ads, and your social media is aligned to complement it. Months of hard work have gone into getting everything ready for this launch. But days before your launch date, you wake up to a...
Phase 1: The Initial Disgust & Disconnection From Warm Pretzels to Cold Reality: My Childhood Disinterest in the NFL I know very little about the NFL as an organization. My personal experience with the NFL is mostly rooted in a few fuzzy...
One thing I’ve learned from both marathon training and my experience working at Arlington Strategy, is that having a marketing strategy and running plan makes all the difference. Planning for a Race (or a Marketing Campaign) When I’m preparing for...
As a business owner who has seen a few things in my 13+ years running a local marketing agency, here are my top tips for weathering an ever-changing economic landscape. Budget friendly marketing tips 1. SEO SEO is not dead! Right now, people are...
What is a Franchise? If you're exploring franchise marketing services in Falls Church, VA or Arlington, VA, it's crucial to understand the franchise business model. Simply put, a franchise is a licensing arrangement where independent operators...
In the early days of social media, you could get away with posting without any real plan or strategy. However, in 2025, a social media strategy is essential for businesses aiming to leverage their social media accounts to expand their brand and generate leads.
Do you have an IT department in your business helping to support your digital marketing? Most of our clients do not. Most of our clients outsource their technology (hardware and software) management to a third-party IT management company or have an occasional contractor help them set up solutions or solve problems.
Nearly every brand uses digital marketing passively and proactively. What do you think of when you hear ‘digital marketing’? The term digital marketing encompasses a large number of tactics, all of which are deployed digitally. Website Paid...