AFCO | Arlington Strategy

AFCO

  • On-Going Comprehensive Marketing Support
  • Social Media Strategy & Management
  • Strategic Messaging
  • Copywriting
  • Event Support
AFCO marketing by Arlington Strategy

The Challenge

Aviation Facilities Company (AFCO), an industry-leading airport real estate investment, development and management company, doesn’t have in-house marketing and initially engaged with us to do copy writing for their new website. They’ve kept us on board ever since to support a range of marketing needs.

The Solution

Early on, our team developed a digital strategy and communications framework for LinkedIn, as well as best practices to structure development and approval of social content within the large organization. We revived their LinkedIn company page, optimizing the page and building out a more robust cadence for content. Today, we continue to develop strategy and content for the company’s LinkedIn presence.

We work closely with the executive team and subject matter delivery experts to develop communications that tell the story of their often-times technically leaning or client-sensitive project work. Recent work includes strategy and content development for various press releases, marketing brochures, and a new brand video, and event support for a ribbon-cutting ceremony at their new cargo building.

Impact

From the beginning of our engagement, organic metrics immediately showed large improvements across the board:

%

page view increase

%

increase in unique visitors

%

CTA click increase

%

follower gain over previous month

About a year into our support…

%

increased page views

%

increase in unique visitors

%

CTA click increase

Let’s talk about your challenges.

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