Marketing Strategy Falls Church - Branding - Alair Homes
Arlington Strategy
Arlington Strategy

Alair Homes

Marketing That Reflects Who You Are

  • Comprehensive Marketing Support
  • Advertising
  • Content Development
  • Art Direction/Brand Photoshoot
  • Event Planning and Support
  • Franchise/Corporate Marketing Coordination

Alair Homes

Marketing That Reflects Who You Are

  • Comprehensive Marketing Support
  • Advertising
  • Content Development
  • Art Direction/Brand Photoshoot
  • Event Planning and Support
  • Franchise/Corporate Marketing Coordination
Arlington Strategy

Supporting a Franchise: Coordinating Local & Corporate Marketing

A custom home builder with over 100 offices across North America, Alair Homes engages us to provide comprehensive marketing support–from strategic communications consulting to the tactical execution of social media, event planning, advertising, and PR–for their five northern Virginia and DC offices.

The Solution

Comprehensive Marketing Support

We provide full-service marketing support for Alair’s Arlington, Falls Church, Washington, D.C., and Alexandria locations, as well as strategic support for the entire region. From marketing strategy to implementation (event planning, public relations, content development, print ad and collateral design, video production, and social media), our strategic approach emphasizes digital media as a vehicle for transforming and driving the brand’s perception, as well as coordinated communications that offer a consistent, brand-appropriate look and feel.

The Impact

Coordinating between the corporate and local offices, we’ve helped Alair translate global brand requirements into relevant and engaging marketing deployed locally and strategically. An emphasis on strategy has also helped target marketing investment and placement effectively. 

One of Alair’s primary objectives has been to enhance brand awareness in the Northern Virginia market. After analyzing Alair’s existing advertising strategy, we suggested redirecting investment to digital ads on Google and Meta for increased brand awareness. Our digital media strategy has focused on promoting Alair’s five offices through social media follower growth and website visits.

The Alair Arlington website is among the top 10 sites visited across the franchise, and the AlairNOVADC Instagram account is among the top 15 performing accounts.

Performance on social channels also improved greatly year-over-year:

%

increase in followers on Instagram

%

increase in page follows on Facebook

%

increase in engagements on Instagram

%

increase in post engagements on Facebook

Next Project > VIDA: Hyperlocal Marketing

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