A Podcast on Marketing, Meaning & What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.
Listen and read about episodes of The M Word Podcast below, or subscribe and listen in your favorite podcast app.
Episode 81: Chris Norton on Owning Your Marketing Missteps
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Is your marketing spending draining your budget without yielding clear results? What if the pursuit of “perfect” content is actually hindering your progress?
Refresh or Rebrand? How to Know When Your Brand Needs a Tune-Up or a Total Reset
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In the latest episode of Inside Strategy, Jennifer and Antra tackle one of the most common (and misunderstood) branding questions: When is it time to refresh your brand, and when should you go all in on a rebrand?
Episode 80: The Power of Showing Up and Sales Wisdom from Glenn Poulos
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What if your company’s secret weapon was simply making every interaction a positive one?
Is Instagram Enough or Do You Need a Website?
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In the latest episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet dig into a common question from solo entrepreneurs: If your business is thriving on Instagram alone, do you still need a website?
Episode 79: Leading with Purpose featuring Vibhor Kapoor
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Are you building a team that can thrive independently? What does it mean to lead with both your heart and your mind, and why is this approach becoming increasingly important?
When to Crowdsource Your Brand and When Not To
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Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.
