A Podcast on Marketing, Meaning & What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.
Listen and read about episodes of The M Word Podcast below, or subscribe and listen in your favorite podcast app.
Episode 67: Is Direct Mail Dead? Travis Lee Says No
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Is direct mail dead, or is it actually the secret weapon that your competitors are using while you’re chasing clicks? What if the marketing channel you’re overlooking could provide you with the highest ROI this year?
Episode 66: The Power of a Name with James L. Bond
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What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?
On today’s episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transform market potential—and why the right combination of letters might be the most valuable asset your business isn’t fully leveraging.
Episode 65: Dr. Rob Yonover on Innovating for Impact
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You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer, a device used to easily find those lost at sea.
Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer
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What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.
Episode 63: Building Trust and Strategy with Tara Meehan
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In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a “nice-to-have” rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it’s much more than just catchy slogans or viral trends—it’s about building trust, aligning values, and playing the long game.
Episode 62: The Impact of AI on Marketing with Antra Montmarquet
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The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.
