A Podcast on Marketing, Meaning & What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.
Listen and read about episodes of The M Word Podcast below, or subscribe and listen in your favorite podcast app.
Episode 63: Building Trust and Strategy with Tara Meehan
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In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a “nice-to-have” rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it’s much more than just catchy slogans or viral trends—it’s about building trust, aligning values, and playing the long game.
Episode 62: The Impact of AI on Marketing with Antra Montmarquet
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The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.
Episode 61: The Super^Commercial Bowl Breakdown
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If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos.
Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten
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Ever wonder what makes a brand truly unforgettable? It’s more than just a killer logo or a catchy tagline. It’s about weaving together storytelling, design, and values in a way that feels authentic and stands out.
Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall
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What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?
Episode 58: Jennifer Shares What Worked in Marketing in 2024
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As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.
