A Podcast on Marketing, Meaning & What Matters
When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.
Listen and read about episodes of The M Word Podcast below, or subscribe and listen in your favorite podcast app.
Episode 58: Jennifer Shares What Worked in Marketing in 2024
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Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management
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This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it’s crucial to understand not just the numbers, but what really matters to clients—like their values and passions.
Episode 56: Finding Harmony in Business with Bianca Aiono
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Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment.
Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng
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There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges.
Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund
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In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey into the male-dominated world of home inspection.
Episode 53: Diving into Thought Leadership and Innovation with Christopher Fox
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In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career that’s taken him from academia to consulting, Chris has a unique take on how deep thinking and strategic communication can spark real change in business. His insights are perfect for anyone looking to bridge the gap between groundbreaking ideas and practical solutions.
