The Challenge

Alair Homes is a luxury brand, but without internal marketing capacity or a strategy, the company presented itself to the market with mixed messaging: they struggled to develop a cohesive story with their content—one that conveyed a sense of the upscale products they deliver. In addition, capturing and deploying content consistently proved difficult, resulting in muddled brand language and a lacking presence on important local channels.

The Solution

Comprehensive Marketing Support

We provide full-service marketing support for Alair’s Arlington and Alexandria franchises as well as for the region. From marketing strategy to implementation (event planning, public relations, content development, print ad and collateral design, photoshoot direction and video production, and social media), our strategic approach to the market emphasizes digital media as a vehicle for transforming and driving the brand’s perception and coordinated communications that offer a consistent, brand-appropriate look-and-feel.