Our experienced strategists, designers and technical gurus are at your service.

Jennifer Mulchandani

Jennifer Mulchandani

Founder & CEO

Jennifer is a nonprofit champion and small business and community advocate. She is a veteran in advancing agendas, motivating stakeholders, raising funds and driving sales with high-impact strategic marketing and communications. Jennifer’s holistic approach includes understanding every client’s mission and value proposition along with its leaders’ motivations. Clients benefit from Jennifer’s goal oriented style and big picture vision.

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Jennifer’s experience has spanned multiple industries and sectors, including government (legislative and regulatory, budget), nonprofit management, state-based community education coalition building, retail, service and CPG, providing knowledge and perspective across a breadth of business challenges. Jennifer holds a Master’s degree in Public Policy from the State University of New York at Albany (Rockefeller College of Public Affairs.) She is a member of Leadership Arlington (class of 2015), active in the Arlington Chamber of Commerce, and she serves as President of the Board of Directors for Bridges to Independence. Jennifer lives and works in Arlington, VA with her husband and three children (all boys!).

Jessica Owens

Jessica Owens

Director, Marketing Services

Jess joined Arlington Strategy in 2012 and now leads outsourced marketing engagements. She is extremely detailed oriented and creative, making her an adept client and project manager, strategist and content developer.  Jess has leveraged her prior 15 years of experience in marketing, event planning, and recruiting to help our clients implement innovative marketing strategies.

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Jess has worked with a number of organization types, including small businesses, nonprofit organizations and large DC law firms. She is passionate about helping entrepreneurs launch and is an expert in franchise marketing. Her industry expertise includes retail, fashion, food and lifestyle brands. Jess earned degrees in communications and journalism from Wake Forest University.  She lives in Falls Church City with her husband and two adorable daughters. In her free time, you might find Jess running with new pup Bluebell or experimenting in the kitchen.

Dasha Hermosilla

Social Media Manager

Dasha is our resident social media expert who has spent many years running social media for a variety of organizations including Moms Demand Action and Moms on the Run. Prior to her career in marketing, Dasha was a Certified Public Accountant and did financial reporting for SEC companies. Dasha is an avid runner and the volunteer chapter leader of a local running organization. Dasha lives in Arlington with her husband and three young children.

Jen Voss

Jen Voss

Client Communications Strategist

Jen first worked with Arlington Strategy in 2016 as a media consultant and has expanded her role, now developing overall client communications strategies and managing digital marketing and advertising tactics. Jen has experience working with companies large and small, but is passionate about helping small businesses succeed. She has won numerous PR-industry awards for her work on strategic communications, media relations and social/digital strategy.

Jen earned a Journalism degree from the Newhouse School at Syracuse University and in her free time, you can find Jen cheering on all her Syracuse teams or playing softball throughout DC and VA. She lives in Northern Virginia with her husband and their new dog.

Tara Claeys

Tara Claeys

Web Designer / Developer

Evelyn Powers

Evelyn Powers

Graphic Designer

Sima Nasr

Sima Nasr

Graphic Designer

Brian Loebig

Brian Loebig

SEO Expert

Ashley White

Ashley White

Graphic & Web Designer / Developer