Episode 32: First Impressions - Jennifer & Heather
In this podcast episode, hosts Jennifer Mulchandani and Heather Myklegard discuss the significance of making positive first impressions in marketing
Whether you're currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon
What is Cause Marketing and Why Should You Care
Sometimes called "corporate social responsibility" in larger organizations, cause marketing is intentionally giving back and engaging with the communities where
5 Advanced Email Marketing Tactics for Better Results
Now that you know how to get started with email marketing campaigns and what it takes to have an email
Email Marketing Content Strategy
In marketing, the phrase ‘content is king’ is commonplace. What this means for email marketing is that it isn’t enough
ArlStrat How Nonprofit Marketing Helps Fundraising
Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has
Email Marketing Campaign Getting Started
Email marketing is an important tactic to consider incorporating into your marketing strategy. Don’t worry if you don’t know where
Lessons on Brand from The M Word
Season 2 of The M Word was focused on brand — what it means, why it matters, the highs and
Arlington Strategy's 10th anniversary message from CEO
“Write a blog post on our rebranding,” my team said. “Reflect on the past ten years,” they added. And so
Bonus M Word episode: Arlington Strategy celebrates 10 years
If you thought we were done with discussing brand… think again! In this bonus Season 2 episode, Heather Myklegard interviews