In the first episode of 2024, Jennifer takes you on a journey through the evolution of the podcast over the past three years. It all began with a focus on tactical marketing discussions, but gradually shifted towards deeper explorations of branding and the human experience behind it all. With each passing season, the conversations became […]
Author: Emily Rehr
Episode 42: The Super Bowl Commercials
Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also […]
Why You (Especially) Need Marketing in an Economic Downturn
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are running dry — consumers can become […]
Tips to secure your business information
Are you unsure who has access to your secure business accounts? Do you find yourself getting locked out of your accounts, more times than necessary? Many clients realize that they have not been taking the necessary steps to protect and secure their digital assets until they’re locked out. At Arlington Strategy, we focus on brand […]
Barbie with Feminist Friends
The Barbie Movie and Barbie Movie analyis has dominated the Hollywood news cycle over the past year, becoming an unexpected cultural phenomenon. But, honestly, when I first heard there would be a Barbie movie, my immediate reaction was negative. My perception of Barbie related to body image issues, so I gave it no further thought. […]
Google Analytics 4: Why You Need to Switch Today
Whether you’re currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon as possible. This latest platform version offers a more comprehensive approach to tracking user behavior across multiple devices and channels, including mobile apps, web, and offline interactions, empowering you to make better data-driven decisions. We […]