Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums, this latest release solidified Taylor Swift […]
Whether you’re currently using Google Analytics or planning to start, we recommend transitioning to Google Analytics 4 (GA4) as soon as possible. This latest platform version offers a more comprehensive approach to tracking user behavior across multiple devices and channels, including mobile apps, web, and offline interactions, empowering you to make better data-driven decisions. We […]
“Write a blog post on our rebranding,” my team said. “Reflect on the past ten years,” they added. And so I did. Running a business is a lot like raising children, in so far as the days are long but the years are short. Maybe anything that takes so much energy and commitment while rewarding […]
In honor of Arlington Strategy celebrating its 10th anniversary, we’re looking back at some of our key milestone moments and accomplishments in the last ten years. 2012: Starting a business is fun! Our founder and CEO, Jennifer Mulchandani, wanted flexibility, challenge, and a job that would allow her to connect more deeply in the community, […]
Now that we’ve popped the champagne and sent our kids back to school from winter break, there is no better time to start diving into the top marketing trends for 2022! Check out our list of top 10 trends below: 1. Video Content It should come as no surprise that short-form video content is here […]
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home office. In either case, podcasts are alive […]
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast! Yes, we faced some challenges along the way, but we also learned how to pick […]
We are excited to announce that Arlington Strategy is a finalist for the Arlington Chamber of Commerce’s 2020 Best Business Awards. We are humbled by this distinction and honored to be a finalist in the service category. […]
We were wrong. We’re sorry. This past Saturday, when timeline feeds were full of peaceful demonstrators in the streets of Arlington and Washington, DC, we posted a recent blog about Marketing in Phase 1. At the time we scheduled the blog it seemed right. We want to help local businesses create COVID appropriate messaging as […]
Digital Marketing Manager (Part-Time) Arlington Strategy seeks an experienced digital marketing professional to join our growing team. If you are collaborative, creative, analytical, and love staying up-to-date on the fast-changing landscape of social and search marketing, we want to hear from you. This can be a remote (with weekly video conference meetings) or in-office position. […]