Have you ever felt like you’re just one mistake away from being “found out” at work or in life? That nagging doubt that you’re not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of Ugly Mug Marketing to discuss the evolution of imposter syndrome, leadership growth, and the power of self-awareness and continuous learning.
Hannah shares her personal journey of discovering her passion for the non-profit sector, which eventually led her to recognize her talent for storytelling and relationship building—fundamental soft skills in marketing. This self-realization fueled her transition into agency work, but like many, she encountered imposter syndrome along the way. Fortunately, ongoing support and encouragement from her colleagues helped her push through.
“… it probably took me a good two years to really be like, ‘I am good at this. This is my natural gift. This is something that I really enjoy doing. I am a creative writer. I know what works and what doesn’t work. I understand how to collectively build a marketing strategy that’s actually going to deliver.'”
Jennifer and Hannah dive deep into how feedback and teachability play a critical role in personal and professional growth. Their discussion will resonate with anyone navigating their career or seeking inspiration to overcome self-doubt and make a positive impact.
Key Takeaways:
- In any business, no one knows it all. Everyone is playing a role, and the key to growth is recognizing that learning and collaboration are ongoing processes for everyone involved.
- The best marketing requires client participation—not just understanding—because true success comes when clients are actively engaged.
- Metrics like impressions and reach are meaningless without context. We aim for our clients to fully grasp the story behind the numbers, not just receive vanity statistics.
About Our Guest
Hannah Balliet is the Director of Communication and Teaching at Ugly Mug Marketing, a full-service marketing agency based in Alexandria, Louisiana. At Ugly Mug, Hannah combines her love for marketing with a passion for helping small businesses thrive. She focuses on education and empowerment, helping clients understand marketing metrics and strategies to create campaigns that resonate with audiences and drive meaningful results.
Tune in to hear her insights on leadership, overcoming self-doubt, and the journey to finding your unique strengths.
Keep up with Hannah on Linkedin, Facebook, and Instagram.
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