For Entrepreneurs Who Do It All
You know you need marketing but you can’t afford to hire consultants, and you aren’t sure what you should do first.
Our small group course provides entrepreneurs with peer-to-peer support and expert marketing instruction. Ideal for early-stage businesses, this program combines 1:1 mentoring with group workshops that cover strategy, messaging, market research, implementation and measurement. The Marketing Academy for Entrepreneurs helps you develop and implement a marketing program. Developed to give business leaders in the early stages of growth the tools and know-how to grow their business, our program is focused on pragmatic tactics. Under the direction of Arlington Strategy CEO, Jennifer Mulchandani, Academy participants will develop their own strategy and plan. Our cohorts are intentionally small to allow for deeper connections among participants, who provide peer-to-peer support.
Session 1: Getting to Know Our Businesses; Developing A Value Proposition
Session 2: Audience Targeting
Session 3: Marketing Strategy
Session 4: Messaging
Session 5: Implementation
Session 6: Managing your brand
Bonus Session: Peer-to-Peer Lessons Learned and Next Steps
Your cohort of four will meet every other week for a two-hour intensive workshop. During each workshop you will be learning and applying new skills to develop your own marketing program. Participants will be expected to complete “homework” between sessions, and will receive peer and expert feedback on their developing marketing plans at each session. At the conclusion of the Academy, participants will reunite to share their practical experiences and provide and receive group support to take their business to the next level.
To apply to the Marketing Academy for Entrepreneurs, please send an email to Jennifer with the name of your business, the industry, how long you have been in business and a link to your website or LinkedIn profile.
The next Academy will begin on Tuesday, April 23rd.