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Tag: Tokyo 2020

Branding 101 - Part 2: Why the Olympics is Still Called Tokyo 2020

Branding 101: Why the Olympics is Still Called Tokyo 2020

Posted on August 6, 2021December 6, 2021 by Jheanel Walters

Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020.  Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]

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