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Author: Jennifer Mulchandani

Pivoting your In-Person Marketing Strategy to Digital: Part Four

Posted on September 24, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part Three

Posted on September 17, 2020September 16, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part Two

Posted on September 10, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part One

Posted on August 31, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Blog: Social Media on a Shoestring

Social Media Marketing on a Shoestring Budget

Posted on August 13, 2020August 13, 2020 by Jennifer Mulchandani

Is it better to do nothing if you can’t afford to go big?  Can you use social media effectively with a limited amount of time and/or money?  “Do I HAVE to be on Facebook? I HATE Facebook!”    These are typical questions that we get from prospective and current clients who come to us to […]

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Work from home

Traveling while Working Remotely During COVID-19

Posted on August 5, 2020 by Jennifer Mulchandani

When COVID broke and quarantine began, our Communication’s Assistant, Megan was at an advantage since she had previously worked as a freelancer and was used to working at home. She already had the necessary tactics in place: pick a designated place to work, don’t play TV or Netflix in the background, and make sure to […]

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Content Planning Small Businesses

How Content Can Drive your Social Media to Success!

Posted on July 27, 2020July 27, 2020 by Jennifer Mulchandani

Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and consistency […]

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woman at a virtual event

7 Tips to a Successful Virtual Event

Posted on July 23, 2020July 23, 2020 by Jennifer Mulchandani

Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event.  From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business consultants working with a wide range of businesses, we have […]

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News Update: Arlington Best Business Awards

Posted on July 15, 2020July 17, 2020 by Jennifer Mulchandani

We are excited to announce that Arlington Strategy is a finalist for the Arlington Chamber of Commerce’s 2020 Best Business Awards. We are humbled by this distinction and honored to be a finalist in the service category. […]

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COVID Digital Marketing Checklist

COVID-19 Digital Marketing Checklist for Small Businesses

Posted on July 9, 2020July 9, 2020 by Jennifer Mulchandani

It is exciting to see businesses continue to open their doors as we enter Phase 3 here in Northern Virginia. This is a key reopening phase that is shaping our new normal. As small businesses consultants in Arlington VA, we work closely with our clients to ensure their physical space and digital space is optimized […]

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