Nearly every brand uses digital marketing passively and proactively. What do you think of when you hear ‘digital marketing’? The term digital marketing encompasses a large number of tactics, all of which are deployed digitally. Website Paid ads on social...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking. BlueSky launched in...
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is like flirting....
Why You (Especially) Need Marketing in an Economic Downturn When Marketing is Not a Luxury, But a Lifeline Let’s be real: our economic landscape is not the same as it was a year ago. When debt, inflation, and the cost of borrowing rise — all while savings are...
Sometimes called “corporate social responsibility” in larger organizations, cause marketing is intentionally giving back and engaging with the communities where a business or its employees are based. Cause marketing is not only for the big corporations of...
Now that you know how to get started with email marketing campaigns and what it takes to have an email marketing content strategy, it’s time to take it a step further by applying advanced email marketing tactics. Why You Need To Implement Advanced Email Marketing...
In marketing, the phrase ‘content is king’ is commonplace. What this means for email marketing is that it isn’t enough to just send any old email to your audience, you have to be thoughtful with your content strategy. In the first post of this series, we talked about...
Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has often meant that nonprofits operate with lean margins, spending little on activities that are not directly correlated with...
Email marketing is an important tactic to consider incorporating into your marketing strategy. Don’t worry if you don’t know where to start, that’s where this blog post comes in! Key terms in email marketing: Audience: a group of contacts; you can have one or...
Season 2 of The M Word was focused on brand — what it means, why it matters, the highs and lows of managing it, and so on. We asked guests, “what does the word brand mean to you?” and did deeper dives into their own experiences creating, recreating, and building...
“Write a blog post on our rebranding,” my team said. “Reflect on the past ten years,” they added. And so I did. Running a business is a lot like raising children, in so far as the days are long but the years are short. Maybe anything that takes so much energy and...
Google Ads is one of the most effective ways to reach prospective customers and grow your business. Think about it. What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right? “Just Google it” has become a common...
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home...
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast!...
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This...
