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Author: Jennifer Mulchandani

Episode 2: Consignment Goes Virtual with Rhoda Wheeler

Posted on April 8, 2021April 8, 2021 by Jennifer Mulchandani

Rhoda Wheeler is an image consultant and stylist and owner of Agents in Style, a clothing boutique in Arlington, VA which offers new and consigned designer and luxury clothing and accessories Rhoda shares how she innovated through COVID to take her business online, and market in new and engaging ways using video to reach her […]

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Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard

Posted on April 8, 2021April 8, 2021 by Jennifer Mulchandani

  Our hosts share the motivation behind The M Word and what listeners can expect to hear from our guests. Music by Vlad Gluschenko — Golden Reflections of the Sun Podcast: Play in new window | Download (Duration: 13:14 — 12.1MB) | EmbedSubscribe: RSS […]

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Pivoting your In-Person Marketing Strategy to Digital: Part Four

Posted on September 24, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part Three

Posted on September 17, 2020September 16, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part Two

Posted on September 10, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Pivoting your In-Person Marketing Strategy to Digital: Part One

Posted on August 31, 2020September 1, 2020 by Jennifer Mulchandani

COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during this time but you will need to change your messaging […]

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Blog: Social Media on a Shoestring

Social Media Marketing on a Shoestring Budget

Posted on August 13, 2020August 13, 2020 by Jennifer Mulchandani

Is it better to do nothing if you can’t afford to go big?  Can you use social media effectively with a limited amount of time and/or money?  “Do I HAVE to be on Facebook? I HATE Facebook!”    These are typical questions that we get from prospective and current clients who come to us to […]

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Work from home

Traveling while Working Remotely During COVID-19

Posted on August 5, 2020 by Jennifer Mulchandani

When COVID broke and quarantine began, our Communication’s Assistant, Megan was at an advantage since she had previously worked as a freelancer and was used to working at home. She already had the necessary tactics in place: pick a designated place to work, don’t play TV or Netflix in the background, and make sure to […]

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Content Planning Small Businesses

How Content Can Drive your Social Media to Success!

Posted on July 27, 2020July 27, 2020 by Jennifer Mulchandani

Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and consistency […]

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woman at a virtual event

7 Tips to a Successful Virtual Event

Posted on July 23, 2020July 23, 2020 by Jennifer Mulchandani

Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event.  From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business consultants working with a wide range of businesses, we have […]

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