One thing I’ve learned from both marathon training and my experience working at Arlington Strategy, is that having a marketing strategy and running plan makes all the difference. Planning for a Race (or a Marketing Campaign) When I’m preparing for a race, I don’t just...
As a business owner who has seen a few things in my 13+ years running a local marketing agency, here are my top tips for weathering an ever-changing economic landscape. Budget friendly marketing tips 1. SEO SEO is not dead! Right now, people are searching for your...
What is a Franchise? If you're exploring franchise marketing services in Falls Church, VA or Arlington, VA, it's crucial to understand the franchise business model. Simply put, a franchise is a licensing arrangement where independent operators (franchisees) run...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking. BlueSky launched in...
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is like flirting....
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to...
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums,...
Now that you know how to get started with email marketing campaigns and what it takes to have an email marketing content strategy, it’s time to take it a step further by applying advanced email marketing tactics. Why You Need To Implement Advanced Email Marketing...
In marketing, the phrase ‘content is king’ is commonplace. What this means for email marketing is that it isn’t enough to just send any old email to your audience, you have to be thoughtful with your content strategy. In the first post of this series, we talked about...