Small business marketing can be overwhelming for local brands in the DMV, with a seemingly unending list of paid and organic opportunities to build your brand awareness and nurture your audience. In the DMV alone, there are at least 25 local ‘best of’ awards that...
Phase 1: The Initial Disgust & Disconnection From Warm Pretzels to Cold Reality: My Childhood Disinterest in the NFL I know very little about the NFL as an organization. My personal experience with the NFL is mostly rooted in a few fuzzy childhood memories of...
One thing I’ve learned from both marathon training and my experience working at Arlington Strategy, is that having a marketing strategy and running plan makes all the difference. Planning for a Race (or a Marketing Campaign) When I’m preparing for a race, I don’t just...
As a business owner who has seen a few things in my 13+ years running a local marketing agency, here are my top tips for weathering an ever-changing economic landscape. Budget friendly marketing tips 1. SEO SEO is not dead! Right now, people are searching for your...
What is a Franchise? If you're exploring franchise marketing services in Falls Church, VA or Arlington, VA, it's crucial to understand the franchise business model. Simply put, a franchise is a licensing arrangement where independent operators (franchisees) run...
Twitter (I refuse to say X because it is stupid) has alienated half the voting population because of its CEO, Elon Musk’s ties to the President. Meta is pissing off people by kowtowing to the new administration and getting rid of fact-checking. BlueSky launched in...
“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is like flirting....
In our day and age, technology can feel like it’s moving a mile a minute, and rightfully so. It is! With daily updates and advancements, it can be hard for small business owners to keep up with marketing trends, technologies, and best practices. If you’re trying to...
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums,...