PathForward
Refreshing Your Brand
- Brand Strategy
- Communications Strategy
- Naming
- Messaging
- Logo Design
- Color palette and typography
- PR
- Event Planning & Support
- Board Facilitation
The Challenge
As an organization with deep roots in our own community and with a mission close to our hearts, we were honored to help Arlington’s main homeless services organization completely re-brand.
The Solution
New Name and Tagline:
We worked with the Board and other stakeholders from the beginning of these efforts, helping the organization explore its roots and history, its current place in the community, and its future direction. We then worked to translate that into a new name and tagline, providing options and facilitating discussions with the organization to select their ultimate choice, PathForward.
New Logo and Website:
We also worked with the nonprofit to develop a new logo and website to match the refresh, developed the re-brand launch event and related campaign, and provided ongoing marketing support in the following months to establish the new brand in the marketplace.
Impact
The new name celebrates each person’s different and distinct pathways toward stability, independence, and a life free from the threat of homelessness:
We developed this new brand with deep respect for our past and humble beginnings while looking ahead to an exciting future. The name truly captures what we do – we move people towards a path to stability.”
–Betsy Frantz,
President and CEO, PathForward
Let’s talk about your challenges.
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