Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product or service you are selling. Is it easy and fun to shop in your store? Are there […]
Category: Retail
The Nature of Retail in India
My family and I recently returned from a trip of a lifetime, spending two weeks traveling to five cities in India. The first stop was in Delhi, the capital city and home to significant history. Delhi is also home to 21 million people. To understand the scale, New York City has a population of less […]