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If you watched the 2025 Super Bowl, you probably noticed more than just the touchdowns—there were some ads that were downright memorable, and we’re not just talking about the ones with the most celebrity cameos. In the latest episode of The M Word podcast, host Jennifer Mulchandani and special guests Jen Bakos and Greg Hamilton tackle the biggest trends, buzzworthy moments, and what really works in Super Bowl advertising.
From NFL flag football to a powerful breast cancer awareness ad, The M Word podcast covers it all. We break down why humor (with Matthew McConaughey and Jeremy Strung) still steals the show, while advocacy-driven ads are making a bigger impact than ever.
The takeaway? Super Bowl ads aren’t just about products anymore—they’re about creating real emotional connections. The key ingredients for success? Humor, advocacy, and engaging diverse audiences.
Key Takeaways:
- Advocacy and Emotion Take Center Stage: This year’s ads went beyond selling products—they educated, advocated, and connected with viewers on a deeper level.
- Humor + Star Power = Memorable Moments: Celebrities like Matthew McConaughey proved that humor is still a winning strategy in the Super Bowl ad game.
- Diverse Engagement: Brands are now shifting their focus to engage younger, more diverse audiences—seen in both ads and performances like Kendrick Lamar’s halftime show.
Featured Guests
Greg Hamilton, Publisher and Owner at Arlington Magazine.
Jen Bakos, Senior Strategist at Arlington Strategy.
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