Is your marketing spending draining your budget without yielding clear results? What if the pursuit of “perfect” content is actually hindering your progress?
In the latest episode of Inside Strategy, Jennifer and Antra tackle one of the most common (and misunderstood) branding questions: When is it time to refresh your brand, and when should you go all in on a rebrand?
In the latest episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet dig into a common question from solo entrepreneurs: If your business is thriving on Instagram alone, do you still need a website?
Are you building a team that can thrive independently? What does it mean to lead with both your heart and your mind, and why is this approach becoming increasingly important?
One thing I’ve learned from both marathon training and my experience working at Arlington Strategy, is that having a marketing strategy and running plan makes all the difference. Planning for a Race (or a Marketing Campaign) When I’m preparing for a race, I don’t just...
Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.
Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth?
Ever wonder if a few small mindset shifts could completely change your business—and your life? What if staying positive, even in the face of adversity, was your best business strategy?
What happens when your industry is under threat and your community’s future is uncertain? How do you continue to deliver great work when the ground beneath you is shifting?
What if facing cancer could teach you how to run your business more effectively? Could navigating a health crisis provide the clearest roadmap for better communication and leadership?
Tired of networking that feels more like speed dating for sales than a meaningful connection? If you’ve ever walked out of a networking event thinking, “That was a waste of time,” this episode is for you.