Team Strategy | Arlington Strategy
When to Crowdsource Your Brand and When Not To

When to Crowdsource Your Brand and When Not To

Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.

Episode 69: Embracing AI in Business Without Losing Your Human Touch with Chris Singel

Episode 69: Embracing AI in Business Without Losing Your Human Touch with Chris Singel

What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel, AI enthusiast, TEDx speaker, and comedian, for a candid (and funny) look at how artificial intelligence is reshaping the way we do business.

Episode 66: The Power of a Name with James L. Bond

Episode 66: The Power of a Name with James L. Bond

What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?

On today’s episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transform market potential—and why the right combination of letters might be the most valuable asset your business isn’t fully leveraging.