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Tag: golden ticket

Wonka Bar

Where’s Your ‘Golden Ticket’ Marketing Campaign?

Posted on December 1, 2015June 22, 2020 by Jennifer Mulchandani

Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]

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