Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]
![Wonka Bar](https://arlingtonstrategy.com/wp-content/uploads/2015/11/wonkaticket.jpg)