A Beginner’s Guide to Facebook Ads

You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created.  But now you’ve logged into Ads Manager for the first time and are thinking, […]

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Decoding & Improving Your Social Media Metrics

Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on someone’s newsfeed. This doesn’t mean that a person has interacted […]

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How to Create a Content Calendar

Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple spreadsheet layouts and scheduling platforms over the years that have […]

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2021 Marketing Trends

It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal.  Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]

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Zoom Bingo

ZOOM BINGO – Everyone Can Play!

Arlington Strategy Presents: ZOOM* Bingo Stuck on endless ZOOM or GoToMeeting calls? Stay engaged on your next video meeting with our fun ZOOM Bingo! Like most of the world, our team has been on nonstop Zoom video conference calls for the last couple of weeks. While we can’t do anything about staying home (our local […]

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Marketing and Messaging During a Pandemic

Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations.  Messaging through the rapidly changing landscape […]

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