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Tag: how to identify value

Value Proposition

Identifying Your Value Proposition

Posted on September 27, 2013January 13, 2021 by Jennifer Mulchandani

What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration.  The ‘what’ is mostly about messaging, and the messaging is mostly about the brand’s value proposition. Know Your Value Proposition Or in simpler terms, know how you are better and different from your […]

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