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Tag: Hyper-consumerism

Operating on Brand Values during Black Friday

Posted on December 2, 2019June 22, 2020 by Jennifer Mulchandani

The ads are running non-stop and the signage is up – Black Friday is just a few days away! While the day after Thanksgiving used to mark the start of the holiday season, or at least the start of the holiday shopping season, more and more “black Friday” sales are starting before Thanksgiving  Traditionally, Black […]

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