Marketing and Messaging During a Pandemic

Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations.  Messaging through the rapidly changing landscape […]

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What's Your Strategy

What’s Your Strategy?

strat·e·gy ˈstradəjē/ noun: strategy; plural noun: strategies a plan of action or policy designed to achieve a major or overall aim. “time to develop a coherent economic strategy” synonyms: master plan, grand design, game plan, pan (or action), action plan, policy, program; More If you don’t have a strategy, you are almost certainly missing opportunities, […]

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