Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]
![Branding 101 - Part 2: Why the Olympics is Still Called Tokyo 2020](https://arlingtonstrategy.com/wp-content/uploads/2021/08/6-2.png)