Arlington Strategy - How Does Apple iOS 15 Impact Email Marketing?

Does Apple’s iOS 15 Impact Email Marketing?

Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps.  According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]

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5 Simple Tips for a Successful Email Marketing Campaign

You may be asking yourself, “Does email marketing still work?”  Absolutely, yes!  Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand that creating and implementing a successful email marketing campaign from scratch can be a daunting task – but […]

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