How to Use Google My Business

What is Google My Business? ​Google My Business (GMB) is a free digital billboard that allows users to find you via Google search. Google My Business will enable people searching for a particular product or service to find you and connect with you. They can know your location, your business hours, your services, and access […]

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Annual Marketing Goals: Six-Month Check-In

We are officially halfway through the year. How are you doing with the marketing goals you outlined back in January? Are you making progress and crushing it? Excellent, keep going!  Are you falling behind and feeling discouraged? Don’t worry; you’re not alone.  The good news is we still have six months left to accomplish our […]

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5 Simple Tips for a Successful Email Marketing Campaign

You may be asking yourself, “Does email marketing still work?”  Absolutely, yes!  Even with the ever-growing popularity of social media marketing, email marketing remains one of the most effective and cost-efficient marketing strategies for businesses. We understand that creating and implementing a successful email marketing campaign from scratch can be a daunting task – but […]

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A Beginner’s Guide to Facebook Ads

You’ve read our blog post, Decoding & Improving Your Social Media Metrics, and now you want to start diving into paid advertising on Facebook and Instagram. A good choice as they are essentially the same ad and can be easily created.  But now you’ve logged into Ads Manager for the first time and are thinking, […]

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Create an Instagram Reel in 7 Simple Steps

Instagram Reels are a key tool for garnering the attention of your target audience and maintaining your organization’s relevance and algorithm placement. Reels are short, 15 – 30 second videos that play on a loop which can be used for a variety of purposes. With the dwindling attention span witnessed in today’s fast-paced world, Reels […]

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Decoding & Improving Your Social Media Metrics

Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it’s important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on someone’s newsfeed. This doesn’t mean that a person has interacted […]

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Introducing: “The M Word”

We are excited to share the launch of our new podcast, The M Word, an uncensored conversation on all things marketing. From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising […]

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How I am Building An Anti-Racist Agency

“What should we post for Black History Month?”  That seemingly simple question sparked a deep and emotional dialogue within our team. For me personally, it ended up being a tiny seed of something that I hope will transform Arlington Strategy. This wasn’t the first time our small, but mighty team of liberal thinkers, social activists, […]

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