“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.”
Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications. In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, influencer marketing, and Katie’s reflections on her journey from the corporate world to venturing out on her own.
During the pandemic, a startup recruited Katie for a growth marketing role. Although she initially lacked experience in the field, Katie thrived in the fast-paced, start-up environment.
Katie challenges the notion that influencer marketing only emerged in the mid-2010s and emphasizes that she and her colleagues were already exploring influencer relationship management long before it became a mainstream practice. She recognized the power of leveraging bloggers and influencers to amplify brand messaging, shaping the landscape of digital marketing today. Katie explains that influencer marketing is about “connecting with your audience” and that “if you’re on social media, you should be thinking through how you’re going to connect to the people that are following your page.”
As Jennifer and Katie delve into the nuances of influencer marketing, they discuss the importance of authenticity, strategic alignment, and the shifting dynamics of the industry. Katie shares her experiences of working with startups, navigating tight budgets, and delivering impactful results. From gifting strategies to ambassador programs, she offers valuable insights into the multifaceted world of influencer engagement.
Discussing entrepreneurship, Katie reflects on the decision she made to strike out on her own after being laid off from her startup role. Despite initial uncertainties, Katie embraced the opportunity to take control of her time and pursue her entrepreneurial passions. She candidly shares about the challenges of decision-making, the pressures of balancing work and family life, and the ongoing journey of self-discovery.
Katie’s authenticity shines through as she shares her struggles and triumphs, offering listeners a glimpse into the realities of navigating the modern business landscape. From grappling with imposter syndrome to finding empowerment in authenticity, Katie’s journey is a testament to the resilience and determination of entrepreneurial spirit. Join Jennifer and Katie on The M Word podcast as they reflect on the meaning of success and the importance of prioritizing time and freedom in pursuit of fulfillment.
Keep up with Katie on Linkedin and Instagram.
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