Marketing During Phase 1

March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary fixes? One day we will shift from the Reopening Phase […]

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Are you Zooming in Style?

Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as your best self […]

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Women Owned Business Day

Meet Jennifer! Founder and CEO of Arlington Strategy                    What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal Government – in legislative affairs for the Department of Labor. From there, I helped to […]

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Marketing and Messaging During a Pandemic

Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations.  Messaging through the rapidly changing landscape […]

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Why Blog About Your Business?

Blogging is a great marketing tactic that not only gives your website search engine optimization (SEO) benefits, but also helps curate a brand personality for your business and lets you speak to newsworthy or interesting topics in your field. The main goal of your blog is to engage with your target market, existing community and […]

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