Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too.
What is “live tweeting”?
verb: gerund or present participle: live-tweeting
definition: post comments about (an event) on the social media application Twitter while the event is taking place.”Source: Oxford Dictionaries. “Definition of live tweet in English” https://en.oxforddictionaries.com/definition/live-tweet
Why do it?
Event live-tweeting is a great way to create engagement with your audience and the community attending the event, as well as those not attending but interested in the event. Below are some tips to help you make the most of your event coverage in the moment.
Almost all events have their own hashtag, meaning an acronym or phrase that is unique to the event. Sometimes this is the event name with year, or the organization’s name. In addition, adopt a number of hashtags that are related to the topics at the event that are also popular or trending on Twitter. Tweeting or sharing with these hashtags attached lets others know you’re in on the conversation. You can also search via these and find others attendees and speakers thoughts on feedback on what’s happening in real time.
2. Mixed media
For event live tweeting, don’t only post text. Incorporate video and pictures to attract more attention and show a snapshot of what it’s like to be at the event. Creating graphics before the event also gives you the ability to have some media on hand. This way, you don’t have to worry about creating high-quality content in the moment.
Like preparing some media to use during the event, plan out any key messaging that you want to incorporate. While live tweeting should include a lot of quotes from event speakers or summaries of Q&A, your posts can include your perspectives on various topics. Your messaging should reflect your brand voice and values.
4. Make it a conversation
Tag speakers and other event organizers in your posts. Reply and interact with responses to your tweets the event. Follow other tweets using the event hashtags and engage with those users. Engagement goes both ways and users love seeing a brand that is responsive.