Brand Strategy | Arlington Strategy

How to Successfully Pivot Your Brand Messaging During a Market Shift

by Dasha | Mar 16, 2026 | Brand Strategy

Your graphics are final, the campaign is scheduled in Google Ads, and your social media is aligned to complement it. Months of hard work have gone into getting everything ready for this launch. But days before your launch date, you wake up to a fresh new government...

What is Brand?

by Jennifer Mulchandani | Jan 14, 2025 | Brand Strategy

“I run a boutique brand consulting agency in Arlington, Va.” Eyes glaze over. Confusion is evident. What the heck is ‘brand? people ask. I recently saw a meme that sums up what a brand is. I would modify this, though: Marketing is like flirting....

Evelyn Powers: Design Powers

by Team Strategy | May 12, 2022 | Podcast

Podcast: Play in new window | Download (Duration: 31:42 — 72.6MB) | Embed

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10 Steps for Successfully Launching a New Brand

by Jennifer Mulchandani | Sep 1, 2021 | Brand Strategy

Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing...

Branding 101: 10 Helpful Tips for Creating a New Brand

by Jennifer Mulchandani | Aug 18, 2021 | Brand Strategy

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why...