The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses.
We’ve compiled a list of questions to help you get started.
- Who are you and why did you start this business? Really knowing your why will help when developing your how.
- When you say the business name does it make you smile? It should.
- What are your goals for your business? Knowing where you want to be in 6 months, 12 months, 4 years will help with the direction of your brand.
- Know your audience. We will say it again. Know your audience. Who are you speaking to? What are they looking for? How do you help them?
- Is your brand memorable?
- What are your brand attributes? What makes you different than others?
- Have you asked your staff, committee members, or board members what they think? Show them your top five names, colors, or themes.
- Ask yourself what emotion do you want to evoke with your brand. How do you want people to feel when they see it or say it?
- Is the direction you are going evergreen? Will it be relevant in two years? 10 years? You can always re-brand at some point but create a brand that can last for a while.
- Once you have your new brand, launch all at once. We will share tips on how to properly launch a brand in another article but make sure when you make the announcement the brand is reflected in everything you do.
Once you have your new logo, color palette, and fonts put them all in a brand guideline so that everyone in the organization knows how to properly promote the brand.
Need help to create and implement a brand strategy that will increase your business’s visibility? Let’s talk!
This blog post is the third entry in a multi-part series. Read the previous entries Branding 101: Why Consistent Branding Matters to Your Marketing and Branding 101: Why the Olympics is Still Called Tokyo 2020 for more helpful tips.