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Tag: brand value

Diana Nakarmi: Pentagon Mixed Martial Arts

Diana Nakarmi: Pentagon Mixed Martial Arts, LLC

Posted on March 3, 2022March 9, 2022 by Jennifer Mulchandani

Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]

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10 Steps for Successfully Launching a New Brand

10 Steps for Successfully Launching a New Brand

Posted on September 1, 2021December 6, 2021 by Jheanel Walters

Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track.  How do I pick a good Launch Day for my brand? Timing is everything. Just […]

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Branding 101: 10 Helpful Tips for Creating a New Brand

Branding 101: 10 Helpful Tips for Creating a New Brand

Posted on August 18, 2021September 14, 2022 by Jheanel Walters

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses.  We’ve compiled a list of questions to help you get started.  Who are you and why did you start this business? Really knowing your why will […]

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Branding 101 - Part 2: Why the Olympics is Still Called Tokyo 2020

Branding 101: Why the Olympics is Still Called Tokyo 2020

Posted on August 6, 2021December 6, 2021 by Jheanel Walters

Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020.  Yes, keeping the Tokyo 2020 branding intact keeps the tradition of Olympic years being even numbers alive. But the decision must have […]

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Branding 101 - Part 1: Why Consistent Branding Matters to Your Marketing

Branding 101: Why Consistent Branding Matters to Your Marketing

Posted on August 6, 2021December 6, 2021 by Jheanel Walters

When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative?  Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding.  So, What Exactly is Branding? According […]

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Value Proposition

Identifying Your Value Proposition

Posted on September 27, 2013January 13, 2021 by Jennifer Mulchandani

What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration.  The ‘what’ is mostly about messaging, and the messaging is mostly about the brand’s value proposition. Know Your Value Proposition Or in simpler terms, know how you are better and different from your […]

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