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Tag: small business marketing

10 Steps for Successfully Launching a New Brand

10 Steps for Successfully Launching a New Brand

Posted on September 1, 2021December 6, 2021 by Jheanel Walters

Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track.  How do I pick a good Launch Day for my brand? Timing is everything. Just […]

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Branding 101: 10 Helpful Tips for Creating a New Brand

Branding 101: 10 Helpful Tips for Creating a New Brand

Posted on August 18, 2021August 20, 2021 by Jheanel Walters

The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses.  We’ve compiled a list of questions to help you get started.  Who are you and why did you start this business? Really knowing your why will […]

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Wonka Bar

Where’s Your ‘Golden Ticket’ Marketing Campaign?

Posted on December 1, 2015June 22, 2020 by Jennifer Mulchandani

Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]

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