March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary fixes? One day we will shift from the Reopening Phase […]
Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as your best self […]
Meet Jennifer! Founder and CEO of Arlington Strategy What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal Government – in legislative affairs for the Department of Labor. From there, I helped to […]
Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations. Messaging through the rapidly changing landscape […]
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign could have been with social media in the mix! The problem is, that […]